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17votes by F. Randall Farmer, Ramprasad Rajendran, Perry Raghnall, (more)
The best way is to just make the game and launch it.
If your idea is any good, Zynga will copy it soon enough :)
4 Comments• 11:51 on Tue Oct 12 2010
That doesn't mean it will hire the developer :)...
Mircea Goia• 12:0 on Tue Oct 12 2010
lol, this made me laugh real hard. so true
Frank Abignale Jr.• 12:36 on Tue Oct 12 2010
It's exactly right. Zynga uses the market to surface which ideas to make. Why should they risk anything on original ideas, when the market will surface the good ideas? Then Zynga can bring their execution capabilities and distribution scale to win the market.
Michael Witz• 16:44 on Mon Jan 03 2011
And now they have the mass to make it successful way beyond what the initiator of the game is capable of...see Cityville.
Mircea Goia• 16:46 on Mon Jan 03 2011
(From: http://www.quora.com/How-do-I-pitch-a-game-idea-to-Zynga)
Bottom line is breaking in the game industry has become like breaking into the music industry or the comic book scene; meaning, a creator has to develop a free product, give it away for free, and for others in the industry to see a growing interest before giving any money to buy it or bring on a new team.
Unfortunately producing games like producing music requires a team because what I have noticed is it is teams who are brought into work for game companies who can bring in a growing IP (Intellectual Property). The independent team that worked on “System Shock 2” became the development team for “Bio Shock” which could be considered System Shock 3 spiritually (Remo, 2010). In this example, a team after proving their ability to create an interesting game and story was given the chance to develop their own IP.
However, we have to accept for fact that even though shooters may dominate the multi-million dollar console market, "Farmville" made more money than Madden and the Halo game franchises as of late (Villarreal, 2011). This means that cheap independent game developers can compete with the big boys. Think about it, programs like “Flash” or “Visual Basic C++” can give independents the ability compete with companies like EA, 2K Games, and Rock Star. Meaning, anyone can develop a game today that could be a hit. Thus, the best way to pitch a game is to make a game, and if it is really successful, a company more than likely will pick it up like Farmville.
As a person who can draw and create concept art on the spot and polish it with Photoshop, I’ve been putting myself out there as far as an "asset developer and game theorist" because I am a coder adept. Of course games still seem more a hobby, but I was working with someone who was developing a 2D engine. Unfortunately, because of time constraints we shelved the project. None the less, this is an example how a person can market their skills and find others they need to accomplish a mutual goal. The rest is just putting in the long hours together to make sure the game does what you want it to do.
Have Fun_ Zon
References:
Remo C (2010) Analysis: System Shock 2 - Structure And Spoilers
Retrieved on May,11, 2011 from http://www.gamasutra.com/php-bin/news_index.php?story=27684
Villarreal, P (2011) FarmVille, CityVille Are Bigger Than Madden, Halo Retrieved on May,11, 2011 from http://consumerist.com/2011/02/farmville-cityville-are-bigger-than-madden-halo.html
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