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Tuesday, June 21, 2011

KPI is like the Force

Okay, it took me awhile and will take me some more time to fully understand SEO. However, with the changes that have happened on the Internet from Facebook to Google, SEO has become like the Force in the Star War's Galaxy.

Yes, I contend "SEO is an all knowing power that effects the success and failure of most websites".

This being the case Google was kind enough not only to give us access to SEO tools for free but is also given us a free University to go to.

Just keep in mind... understanding KPI and Conversions will lead down the path of Jedi like web prowess… (wow, I’ve used some awesome verbage this blog). It won't be easy, but remember there is no try only do and do not.

Below are some links and videos to help you on your path...

Google Conversion University

Google Conversion Basics

Google Conversion University First Day

Sunday, June 19, 2011

Looking for a Simple Trend

When you look at your Google Analytics_ in a month find "the amount of unique views". If you sell "any products" place that number over the number of unique views.

It should look this

(1 Month) Sales/Unique views.

If you want to get more specific_ look at "loyals" or other pieces of data.

Hope this helps_ Zon

Net Marketing and Objective Setting

This week I had to take a break from SEO for my assignment. Something I noticed in webcomics and other related sites is a lack of goal setting. Of course the common goal is often more readership or in my case just finishing my first 60 in color, but once I get web comic up, finding someone to read it is the most important.

However, how do you measure success when you plan your web marketing campaign? Wither readership (i.e. brand awareness) or monetary reward (i.e. selling stuff) is creators goal, Key Performance Indicators can help access, change, and plan great marketing campaigns.

The idea being if a creator is going to go out and post more on forums for example, how can they measure the total amount of their posts to the number of hits on their sites.

Another example is an email campaign where you can attribute the amount of emails opened to new views on the site or sales.

So when we consider objective setting we have to set measures to figure out success or fail. These measures are referred to KPIs (Key Performance Indicator)s. This is away figure out by conversations.

For example “[TIME] Outcome(s)/ Unique Visitors” is a conversation rate that can measure what happens in relation to the amount of visits. In plug in some values such as “{1 Month}1 Downloaded book/ 100 Visitors” . In this conversation we realize that in average every 100 visits I will sell one digital book. Thus, know I can assume that if I get 1,000 visitors I will sell 10 books, and so forth.

This helps create goals for short or long term internet marketing campaigns. Moreover, a person can access the success of what tools they are using on the Internet; which ones are working and which ones are not. For example, an email campaign may not be generating the amount of visitors you want; for example, [(2 months) 1000 emails/ 2 visitors] .

A reassessment then happens: Graphics, Message and so forth are looked at. It is then decided a newsletter that is emailed every month offering teaser articles and better graphics may help get more visits to the site. In the newsletter, there are backlinks to the website with full articles and better graphics. Now the conversation looks like [(2 Months) 1000 emails/ 700 visitors] and looks to be a success.

Considerinh analytics in part in loyal uniques and new uniques . If there are more loyal uniques tan new uniques for long periods of time, then a creaot has a good fan base, but is not growing. This where a internet marketing campiegn with KPIs and new targets may help if the creator has not reached their entire niche audience.

If there are more new uniques than loyal, than the content fails to hold readers and the entire site's content should be looked over.

Surveys like the one I had to create, can also help get a feel for how people view a site or campaign. In the prior example, people could have filled out a survey that made the creator realized a newsletter makes more sense than just an email campaign.

In any case, before you try a campaign understand your niche, this last thing you would want to be considers is a spammer or a fake. If you plan to use KPI for your objectives research how to use conversations to make realistic goals and targets.

Happy Father’s day_ Zon

Additional Resources

Tuesday, June 14, 2011

Need help with Full Sail Survey Assignment

Hey all, I just need ten people to fill out this survey for class.

Note: this is anonymous survey, so please just be honest.

A Good Read For Later: SEO and Google Changes

This was posted on the Full Sail student portal. This is very key to share because in class we talked about "the third net movement to portable devices". Unfortunately, I have no time right now to read it, so I'm calling these type of posts, A Good Read for Later.

Monday, June 13, 2011

Discussion Post Video

This video describes how people not businesses shape the form of media on the net.

Sunday, June 12, 2011

SEO: My Experience with Google Ad Planner

It’s an awesome tool for planning primary and secondary marketing on a budget.

A primary market is the consumer who chooses to buy or read your product. The secondary market consists of people who may want to buy your product but don’t know about it. Of course the secondary market is what many people interested in SEO want to know more about because these are the people that probably care about what you are doing on the net, but they just don't know about you. So, here’s an exercise recreated from a Full Sail Assignment to help anyone interested in this stuff.

Step One: Go to

Step Two: Type or copy and paste an Url to a website you want to see as far as their demographics.

Step Three: Look at all the data and pull your own conclusions.

Hint: Look at people's interests, related keywords, and what other sites they visit.

For Example:
In my use, I looked at kidrobot forums and found a correlation between people who visit “kidrobot” and “DeviantArt”. I then found many Vinyl Toy Designers selling art on DeviantArt.

Lesson Learned
I didn't know about the correlation. I thought DeviantArt was a great place where artists started careers, but didn't know it had a similar following to kidrobot. This means using DeviantArt could help someone interested in getting into toy design; of course, duh, but there is data that supports this claim.

See what you can find.

Have Fun and Pay It Forward _ Zon

SEO Topics Still in the works…
Better Back Linking

Sunday, June 5, 2011

SEO Basics Part One: Key Concepts and Terms

SEO Basics

Hey All,

So finally started the Digital Marketing Class in my Full Sail Program. I’m planning for related blogs that are part of the coursework and some things that are out of the course work such as “Effective Back Linking”. Of course, there are plenty of blogs and free websites that can train people in the use of effective SEO, but this will be a more self-discovery blog of my progress and understanding. I also will be including video tutorials from my assignments so you can hopefully pick up some things from that. The first video tutorial shows how to set up Google Analytics.

What is SEO?

My understanding from my readings and my course studies is Search Engine Optimality (SEO) just means how is your web site ranked when people type in either keywords or the website’s specific name. Because there are so many similar websites offering similar products or services, SEO as an industry has grown because businesses want to be ranked number 1 on organic searches conducted on services like Google.

SEO Terms to Know

This refers to how one site ranks from a similar site in keyword organic searches on services like Google.

Long Keywords
More then one term that goes into a search such as “Monster Rat Webcomic”.

Back links
Links on other websites from forum posts to journal articles that one increases the ranking of the site or leads people to the site. (


This relates to the keyword search and the amount of people who click on a website after that keyword search.

This relates to how new the websites post is and how it relates to the popularity. For example, game reviews for games like “Hunted: The Demon’s Forge” had lesser known game review companies pop up before the major game review companies such “IGN and Gamespot” started showing at the top. Meaning, because the lesser-known companies beat the majors to a game review that showed up first, they could have brought potential new readers in that small time frame.


Here’s a good link to understand some of the basic coding related to SEO such as meta-tags.

Does SEO work for Webcomics?

Below is an article that shows how SEO works for webcomics…

This article shows clearly how using these tools has given War of Wind new readers.

SEO Basics Part 2: SEO for Webcomics?

Simply put SEO tools help people find your product or service. However, the industry of web comics may not have a need for SEO. After researching SEO and hearing about Matthew Inman’s use of SEO in relation to webcomics from Webcomics Weekly, I was wondering if SEO has actually impacted the webcomics industry. The answer seems to be a yes and no depending on the intent of use.

Yes it has because SEO is about a person finding something new and related to a organic search. Three years ago I was looking for “adult sci-fi webcomic”, and never found “Curvy”. Now, Curvy a “Erotic Adult Sci-Fi Adventure Comic”, pops up as three on my organic search on Google. This is important because I never heard of this comic before than, and it fits exactly what I wanted to read at that time. I had discovered the comic on another website hub for webcomics before it’s ranking got higher on Google.

No it hasn’t because it seems readers have to type in a specific title to sometimes find it. Meaning most times because “Curvy” did not appear in the first two to three pages of my search, I had to type the title itself, which sadly still made the webcomic appear fifth on the listings at the time. This means that as long as there are other ways to get the word out (i.e. conventions, online hubs, articles, podcasts, forums, etc ), new readers don’t necessarily need SEO help to find new webcomics to read.

Moreover, SEO in the purest sense would not make sense with simple keyword searchs such as “Webcomic” because their are just so many webcomics out there.
However, “Sci-Fi Rock and Roll Webcomics “ could favor the creator who has the only “Sci-Fi Rock and Roll Webcomic”. The difference in SEO use stems from good and bad practices.


Simply put, for a creator to say they have a “Erotic Sci-Fi Comic” when in fact the webcomic is a “family oriented strip with unicorns”. Meaning if “Unicorn Love MadeUp Example” posed itself as adult entertainment, and it is not; it will not retain the readers it attracts.

Over use of meta-tags
is another example because people could put unrelated keywords just to get more hits on their site.

Although his action can be considered tactical, Oatmeal webcartoonist, Matthew Inman, falls under spamming for his manipulation of SEO (

Good SEO
Seems to be using long keywords such as “Rat Monster Webcomics” which Ironically brought me to Doug TenNapel’s (Creator of Earth Worm Jim) new web comic “Rat Fist” which I had no clue existed before this assignment. This means that creators should use these phrases based on descriptions of their webcomic to attract the readers they want.

However, I first found “Rat Fist” from my organic search on Google lead me to a back link on

Next Blog:

How to create embedded coding for surveys on your website?

Full Sail Reponse 07052011

Using AdPlanner and Keywords

@ Shannon,

I agree that the twitter phenomena was based on people wanting to do something on both the developer and user end. I think in today’s age, giving something that people want is more important than before because with all this tech we live in a consumer propelled market. With Twitter in effect, all industries are under more scrutiny to provide better products because I feel twitter can create waves of positive of negative branding faster than TV and to a much larger network of people.

I Choose to use Google’s “AdPlanner” because I couldn’t find keyword searches on “Quantcast’s” service. With the keywords shown most frequent I suggest these keywords to find this TED Talk

Keywords Suggestions

1.) ted talks twitter

2.) daily show twitter

3.) NPR Twitter