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Wednesday, March 23, 2011

Brand Positioning Statement



Have to come up with a Brand Positioning Statement for this week's discussion.

1 comment:

  1. Why chose your artist and your associated products over another?

    The niche market of designer toys is driven by a community of fans and talented people who hunger for a long lasting feeling of gooey goodness from Art. Diane Hyppolite has a neo-energy and brilliant mind when it comes to Toy Design. Grounding out her ability and vision in San Francisco for three years, her talent has been recognized by others related to this industry. As fan and a creator, she is ready to enter the Designer Toy market with a series of projects that capture the gooey center of the heart of the Designer Toy markets with her fun and simple approach to design. For everyone, she creates a smile and neo-nostalgic feeing for both young and old.

    Describe how you would approach marketing, advertising and distribution channels.

    Social Media Networking_

    Facebook, Blogger, Twitter and Kickstarter are social media services where many other artists have had projects supported and funded. In this tradition, we have slowly started a social media campaign that markets fans, toy enthusiast, and anyone interested in what Diane Hyppolite does as an artist.

    For more information about the project please visit our fan page below, and help support the project.

    http://www.facebook.com/OMGShaunWhiteToy

    Create a unique Brand Positioning Statement (See page 191 of The Product Manager’s Field Guide for details and an example).

    Work in progress…

    Straight to the art of the heart of the Designer Toy movement, Diane’s OMG It’s Shaun White Project delivers that longed for gooey goodness as fan for fellow fans and creators with a strong vibrant fun and simple neo nostalgic toy design.

    Legal note: OMG It’s Shaun White has been filed as a 2010 copyright in the US Library of Congress.

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