Okay, it took me awhile and will take me some more time to fully understand SEO. However, with the changes that have happened on the Internet from Facebook to Google, SEO has become like the Force in the Star War's Galaxy.
Yes, I contend "SEO is an all knowing power that effects the success and failure of most websites".
This being the case Google was kind enough not only to give us access to SEO tools for free but is also given us a free University to go to.
Just keep in mind... understanding KPI and Conversions will lead down the path of Jedi like web prowess… (wow, I’ve used some awesome verbage this blog). It won't be easy, but remember there is no try only do and do not.
Below are some links and videos to help you on your path...
Google Conversion University
http://www.google.com/support/conversionuniversity/bin/request.py?hl=en&contact_type=indexSplash&rd=1
Google Conversion Basics
Google Conversion University First Day
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