SEO Basics
Hey All,
So finally started the Digital Marketing Class in my Full Sail Program. I’m planning for related blogs that are part of the coursework and some things that are out of the course work such as “Effective Back Linking”. Of course, there are plenty of blogs and free websites that can train people in the use of effective SEO, but this will be a more self-discovery blog of my progress and understanding. I also will be including video tutorials from my assignments so you can hopefully pick up some things from that. The first video tutorial shows how to set up Google Analytics.
What is SEO?
My understanding from my readings and my course studies is Search Engine Optimality (SEO) just means how is your web site ranked when people type in either keywords or the website’s specific name. Because there are so many similar websites offering similar products or services, SEO as an industry has grown because businesses want to be ranked number 1 on organic searches conducted on services like Google.
SEO Terms to Know
Ranking
This refers to how one site ranks from a similar site in keyword organic searches on services like Google.
Long Keywords
More then one term that goes into a search such as “Monster Rat Webcomic”.
Back links
Links on other websites from forum posts to journal articles that one increases the ranking of the site or leads people to the site. (http://netwebclick.com/BacklinksBuilder/)
Popularity
This relates to the keyword search and the amount of people who click on a website after that keyword search.
Timing
This relates to how new the websites post is and how it relates to the popularity. For example, game reviews for games like “Hunted: The Demon’s Forge” had lesser known game review companies pop up before the major game review companies such “IGN and Gamespot” started showing at the top. Meaning, because the lesser-known companies beat the majors to a game review that showed up first, they could have brought potential new readers in that small time frame.
Coding
Here’s a good link to understand some of the basic coding related to SEO such as meta-tags.
http://www.stonetemple.com/articles/metatags-and-seo.shtml?
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