Custom Search

Sunday, June 12, 2011

SEO: My Experience with Google Ad Planner

It’s an awesome tool for planning primary and secondary marketing on a budget.

A primary market is the consumer who chooses to buy or read your product. The secondary market consists of people who may want to buy your product but don’t know about it. Of course the secondary market is what many people interested in SEO want to know more about because these are the people that probably care about what you are doing on the net, but they just don't know about you. So, here’s an exercise recreated from a Full Sail Assignment to help anyone interested in this stuff.

Step One: Go to https://www.google.com/adplanner

Step Two: Type or copy and paste an Url to a website you want to see as far as their demographics.

Step Three: Look at all the data and pull your own conclusions.



Hint: Look at people's interests, related keywords, and what other sites they visit.


For Example:
In my use, I looked at kidrobot forums and found a correlation between people who visit “kidrobot” and “DeviantArt”. I then found many Vinyl Toy Designers selling art on DeviantArt.


Lesson Learned
I didn't know about the correlation. I thought DeviantArt was a great place where artists started careers, but didn't know it had a similar following to kidrobot. This means using DeviantArt could help someone interested in getting into toy design; of course, duh, but there is data that supports this claim.

See what you can find.



Have Fun and Pay It Forward _ Zon

SEO Topics Still in the works…
Sitemaps
Better Back Linking

No comments:

Post a Comment